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Approval

Listing your store on a Upurr Marketplace brings many benefits. One of our commitments here at Upurr is to ensure our Marketplace Stores meet certain criteria to maintain a healthy standard and create a great shopping experience for the shoppers.


This page will outline what criteria a store should meet to be approved.

Approval Criteria

  1. Your store must be served via a custom domain.
  2. Your store must be built on one of our supported platforms.
  3. Your store must use of our supported payment providers.
  4. Your store must deliver products to the United Kingdom (including England, Scotland and Wales).
  5. In most cases, your store must not be based on a drop-shipping business model.
  6. Your store must not offer any products that we deem illegal, offensive or explicit, this is not limited to but includes legal highs and tobacco products.
  7. Your store website must include a clear returns policy.
  8. Your store base country and currency must be included in our supported currencies.
  9. You must use a high-quality logo and banner image when creating your Upurr store profile. Images that we deem too low quality will result in a declined approval request.
  10. Your store must be written in English or provide a default setting of English, based on user location.
  11. Your store must be in good functional order without any major bugs that prevent an adequate user experience.
  12. Your store website must be mobile-friendly without any content being visibly cut off on mobile devices.

Resubmitting Your Listing

If your store listing is declined we will also provide a reason/reasons why your store was declined and the issues that need addressing. Once these issues have been resolved you may resubmit your approval request and your store listing will enter into the approval process again.


To resubmit your approval request you can log in and go to your store profile page. On this page, you will see a button to resubmit your store, click this button and confirm that you would like to submit a new approval request.

Appealing Approval Decision

If your store listing approval request was declined and you feel that your store does meet the approval criteria outlined above, you may appeal by contacting us.

Currently Supported Platforms

  • Shopify
  • WooCommerce
  • Wix
  • Magento

Currently Supported Payment Providers

  • Stripe
  • Shopify Payments
  • Woo Payments

Currently Supported Countries & Currencies

  • United Kingdom
    GBP
  • United States
    USD
  • Austria
    EUR
  • Belgium
    EUR
  • Cyprus
    EUR
  • Estonia
    EUR
  • Finland
    EUR
  • France
    EUR
  • Germany
    EUR
  • Greece
    EUR
  • Ireland
    EUR
  • Italy
    EUR
  • Latvia
    EUR
  • Lithuania
    EUR
  • Luxembourg
    EUR
  • Malta
    EUR
  • Netherlands
    EUR
  • New Zealand
    NZD
  • Portugal
    EUR
  • Slovakia
    EUR
  • Slovenia
    EUR
  • Spain
    EUR